Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab

Kenneth Clow

Donald Baack

ISBN 9780273753353
Godina Izdanja 2011
Izdavač Pearson Education trenutno nema na zalihi / rok isporuke 30-60 dana
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Dostupno u prodajnom objektu

For undergraduate Advertising and Integrated Marketing Communication courses.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text. 

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Autor Kenneth Clow, Donald Baack
ISBN 9780273753353
EAN 0273753355
Godina izdanja 2011
Izdavač Pearson Education
Broj stranica 0
Format i dimenzije 215 x 275 mm, mek povez