Guide to Managerial Communication, 9th Ed.

Guide to Managerial Communication, 9th Ed.

Mary M. Munter

ISBN 9780132719872
Godina Izdanja 2011
Izdavač Pearson Education trenutno nema na zalihi / rok isporuke 30-60 dana
Cena sa PDV-om: 4.895,00 din. Dodaj u korpu Dodaj u listu želja
Dostupno u prodajnom objektu

Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

  • Sadržaj
  • Elektronski dodatak
  • Detalji
I. Communication Strategy    
Communicator Strategy  
Audience Strategy  
Message Strategy  
Channel Choice Strategy  
Culture Strategy  
Strategy Checklist  
Guide to the Guide  
 
II. Writing: Composing Efficiently    
General Composing Techniques  
Special Composing Techniques  
 
III. Writing: Macro Issues    
Document Design for “High Skim Value”  
Signposts to Show Connection  
Effective Paragraphs or Sections  
 
IV. Writing: Micro Issues    
Editing for Brevity  
Choosing a Style  
Writing Checklists  
 
V. Speaking: Verbal Structure    
Tell/Sell Presentations  
Questions and Answers  
Consult/Join Meetings  
Other Speaking Situations  
 
VI. Speaking: Visual Aids    
Designing the Presentation as a Whole  
Designing your Slide Master   
Designing Each Individual Slide  
Practicing with Visual Aids  
 
VII. Speaking: Nonverbal Skills    
Nonverbal Delivery Skills  
Nonverbal Listening Skills  
Speaking Checklists  
 
Appendix A: Inclusive Language    
Appendix B: Grammar and Usage    
Appendix C: Punctuation 
Autor Mary M. Munter
ISBN 9780132719872
EAN 0132719878
Godina izdanja 2011
Izdavač Pearson Education
Broj stranica 204
Format i dimenzije 178 x 203mm, mek povez