Fashion Buying

Fashion Buying

Helen Goworek

ISBN 9781405149921
Godina Izdanja 2007
Izdavač John Wiley & Sons trenutno nema na zalihi / rok isporuke 30-60 dana
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Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
 

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. 

  • Sadržaj
  • Elektronski dodatak
  • Detalji
Autor Helen Goworek
ISBN 9781405149921
EAN 1405149922
Godina izdanja 2007
Izdavač John Wiley & Sons
Broj stranica 200
Format i dimenzije