Tourism: The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel

Cathy J. Hsu

Roy A. Cook

Joseph J. Marqua

ISBN 9781292039503
Godina Izdanja 2013
Izdavač Pearson Education trenutno nema na zalihi / rok isporuke 30-60 dana
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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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Autor Cathy J. Hsu, Roy A. Cook, Joseph J. Marqua
ISBN 9781292039503
EAN 1292039507
Godina izdanja 2013
Izdavač Pearson Education
Broj stranica 380
Format i dimenzije 216 x 276 mm, mek povez