Events Feasibility & Development: From Strategy to Operations

Events Feasibility & Development: From Strategy to Operations

William O'Tool

ISBN 9780750666404
Godina Izdanja 2010
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Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?".

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:


• The process of creating a feasibility study

• Events forecasting models and cost/benefit analysis

• Types of events (exhibitions, sports, festivals) and their benefits and returns

• Project management tools for measuring return on investment


The author's companion website – – contains videos, colour photos and a list of related resources.

  • Sadržaj
  • Elektronski dodatak
  • Detalji
Section 1: Strategic Feasibility and Development
1. Event Strategy
2. Preparing the Strategy
3. Event Support: Directing the Development
4. Implementation of the Strategy
5. Techniques and Tools for Event Development
6. Building Competency: Associations, Awards and Training
Section 2: Management Feasibility and Development
7. Management Models and the Business Case
8. Setting up the Management System
9. Event Management Processes
10. Event Management Processes -- Section Two
11. Event Metrics and Checklists
Section 3: Operation Feasibility and Development
12. Event Operations: Upstream Design
13. Case Studies
14. Dictionary of Terms
Autor William O'Tool
ISBN 9780750666404
EAN 0750666404
Godina izdanja 2010
Izdavač Elsevier Science
Broj stranica 356
Format i dimenzije 190 x 235 mm, mek povez