E-Business: Strategic Thinking and Practice

E-Business: Strategic Thinking and Practice

Brahm Canzer

ISBN 9780618519880
Godina Izdanja 2005
Izdavač Marston trenutno nema na zalihi / rok isporuke 30-60 dana
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This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.

The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.

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Autor Brahm Canzer
ISBN 9780618519880
EAN 0618519882
Godina izdanja 2005
Izdavač Marston
Broj stranica 368
Format i dimenzije 231 x 196 mm, tvrd povez