HBR Guide to Better Business Writing

HBR Guide to Better Business Writing

Bryan A. Garner

ISBN 9781422184035
Godina Izdanja 2013
Izdavač TBS Ltd,/Grantham Book Services trenutno nema na zalihi / rok isporuke 30-60 dana
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DON'T LET YOUR WRITING HOLD YOU BACK!

When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.



The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:

• Push past writer’s block
• Grab—and keep—readers’ attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage

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  • Detalji
Autor Bryan A. Garner
ISBN 9781422184035
EAN 142218403X
Godina izdanja 2013
Izdavač TBS Ltd,/Grantham Book Services
Broj stranica 240
Format i dimenzije 128 x 227 mm, mek povez