Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days

Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp

John Zeratsky

Braden Kowitz

ISBN 9780593076118
Godina Izdanja 2016
Izdavač Penguin (UK) trenutno nema na zalihi / rok isporuke 30-60 dana
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From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

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Autor Jake Knapp, John Zeratsky, Braden Kowitz
ISBN 9780593076118
EAN 0593076117
Godina izdanja 2016
Izdavač Penguin (UK)
Broj stranica 288
Format i dimenzije 157 x 234 mm, mek povez