E-Commerce 2016: Business, Technology, Society (12th Edition)

E-Commerce 2016: Business, Technology, Society (12th Edition)

Kenneth C. Laudon

Carol Traver

ISBN 9781292109961
Godina Izdanja 2016
Izdavač Pearson Education trenutno nema na zalihi / rok isporuke 30-60 dana
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Understanding The Vast And Expanding Field of E-Commerce!

 

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

 

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Autor Kenneth C. Laudon, Carol Traver
ISBN 9781292109961
EAN 1292109963
Godina izdanja 2016
Izdavač Pearson Education
Broj stranica 912
Format i dimenzije 206 x 255 mm, mek povez