Entrepreneurship, Global Edition

Entrepreneurship, Global Edition

Bruce R. Barringer

Duane Ireland

ISBN 9781292095370
Godina Izdanja 2015
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A COMPREHENSIVE GUIDE TO BUSINESS VENTURES!

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.

The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.

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  • Detalji

Preface

PART 1 Decision to Become an Entrepreneur
1. Introduction to Entrepreneurship 

PART 2 Developing Successful Business Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan 

PART 3 Moving from an Idea to an Entrepreneurial Firm
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding 

PART 4 Managing and Growing an Entrepreneurial Firm
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising 

Glossary
Name Index
Company Index
Subject Index

Autor Bruce R. Barringer, Duane Ireland
ISBN 9781292095370
EAN 1292095377
Godina izdanja 2015
Izdavač Pearson Education
Broj stranica 592
Format i dimenzije 218 x 274mm, mek povez